FASHONE - Creating diferent landing pages for the user and businesses.
In 2020, designed and onboarding of 40+ beta users for Fashone, an online platform where users can hire stylists for their occasions. Through user research, wireframing, and usability testing, I helped refine the MVP, ensuring a seamless and engaging user experience.
Project Deliverable
Website
Social Media
A/B testing
Tools Used
Figma, Miro, Adobe Illustrator
Design Process
Understand Research Analyze Design User testing Presentation
Client
Fashone
Timeline
3 months
Challenge
The key challenge was creating an intuitive app experience that balanced efficient navigation with visual consistency while catering to diverse user needs. Additionally, onboarding beta users required refining the process based on real-time feedback.
Research
Website Visit Insight
01 Too much of information has been leading to confusion.
02 Impact and guidance of the User Interface is missing.
03 Emotional connect with the social causes is lost while navigating through the data.
04 Information overload is blocking the asset managers from exploring the data and its impact.
Criterion Institute
Criterion is a nonprofit think tank dedicated to expanding possibilities for how finance can be used for social change. They work with changemakers, investors, governments, and institutions to transform whose voices are heard, whose expertise is valued, and whose metrics define success in financial decision-making.
The "Standards of Practice Table" project aims to design a user-friendly interface for accessing Criterion's database of over 300 individual standards.
Objectives:
01 Enable specific, precise filtering for audience use cases.
02 Provide interactive visualization tools for exploration.
03 Foster new perspectives on gender lens investing without requiring adoption of standards.
Outcome
20%
Improvement in navigation, reducing stylist discovery and hiring time.
30%
Enhancment in visual consistency, increasing user engagement.
25%
Improvement in task completion rates before full-scale launch from valuable user insights.
Actions Taken
01 Conducted user research to understand pain points and preferences.
02 Designed wireframes and prototypes, iterating based on usability testing insights.
03 Improved navigation and visual consistency to enhance user experience.
04 Onboarded 40+ beta users, gathering feedback to refine the app for launch.
Prototyping
01 Landing Page
Business side.
02 How-To Section
03 Client Testimonials
Impact
The Fashone MVP successfully connected users with stylists while providing a smooth and engaging experience. The iterative design process and early user feedback significantly improved usability, reducing navigation time by 20% and positioning the platform for future growth.